This reminds me of a funny story that I heard when I was an exchange student at the Korean AF ACSC. After the we came out with our new logo/symbol, the ROKAF decided it was time to update theirs as well. So they hired a civlian PR firm in Seoul to design one and the ROKAF also asked them to come up with a new English motto, telling the PR firm that they liked the old USAF motto "Aim High", so make the new one similar to that. So, for $500K, the PR firm came up with "Always High". Fortunately for the ROKs, the project officer asked the USAF exchange professor we had at their Staff College what he thought of it and he was able to explain the colloquial meaning of "Always High" before they had their 4 star sign off on it.