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In general I think the fresh pet food market has strong tail winds to it and will keep growing but this stock is really a pipe dream. Losing money on an accrual basis, losing money on a cash basis. Let's assume they can hit their projected 9%-10% net margin and lets assume they can manage to grow the top line at 30% per year continually. At today's stock price you have to wait until 2021 to hit a 15x P/E multiple. So based on aggressive assumptions which they have yet to prove are attainable you get $0 in dividends, $0 in price appreciation for 6 years and you're still at an above average multiple on a cyclical stock. And that's not accounting for future dilution which is almost guaranteed as they've only floated 60% of the stock so far. Don't confuse a good product with a good investment.

Chicken or the egg, will they retrain you?

The problem with that, minus the comment from Maj Gen Keltz, is that if he was found guilty there's much bigger punishment that could be given instead of one handed down from a Art 15. If he had any doubt (or the ADC/Defense) that he would be found guilty in a court martial, he was wise to take the Art 15.