The NFL is a massively hypocritical corporation that cares only for their bottom line, which is $$$. All the military ra-ra (at the cost to the DoD) is one example, here's another.
The NFL touts October as breast cancer awareness month, and sells a bunch of merch with donations supposedly supporting breast cancer. Oh, it turns out just barely more than 10% goes to breast cancer research. The rest goes to the NFL and retailers. And what happens if a player whose mother died of breast cancer decides to do his own bling? The NFL slaps him with a fine of nearly six grand.
You're not going to get people (including me) to stop watching football, but nobody should have any illusions that the NFL gives a shit about anybody other than the NFL.