Anyone in charge here? This article does not mention promotion, but these concepts should be considered as we're about to overhaul the system. Take note.
"To find a solution without letting unvalidated assumptions dictate design, we eliminate solution-oriented language (e.g., "I need a car") and substitute problem-oriented language (e.g., "I need to be at work every day" or, even more simplified, "I need to accomplish work"). This is how we discover the value-basis for what we’re designing."
https://thestrategybridge.org/the-bridge/2019/7/8/keeping-off-the-grass