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At least one per day, usually more, never respond. Technology continues to evolve and change the game. I think the DNC mastered that first when Obama ran, but the GOP caught up. Recently, I was asked to run for local office and seriously considered it over the summer but the BS associated convinced me otherwise. I met numerous times with the local "leaders" who wanted me to run. They have an interesting machine and the local GOP group is moving away from flyers and TV ads with a huge focus on geo-fenced direct engagement. There is so much data on each one of us out there and the software uses it to know party affiliation, likeliness to vote, key demographic and geographic data points. From what they showed me (which I take with a grain of salt), in the last local election they used half the budget of the incumbent and defeated him by 15 points. For what it is worth, they still believe the attack ad sways voters. One of the reasons I dipped out was I told them I would not resort to attack ads under any circumstance.

Agreed. But I think that engagement needs to be in person, whether directly with the undecided voter or them watching/listening to the candidate engage with someone else. If I was running for office, I don’t think I’d waste money on mailers or mass texts. I’d maximize human-to-human engagement - me, plus volunteers. Go door to door, set up a table at X location on the weekend, radio/podcast/print news interviews, rallies/speeches, post at least weekly videos on SM answering crowd-sourced questions/addressing stances on the hot topics/responding to the inevitable 100% bullshit statements your opponent has made about you, etc.

I've been spammed by the election texts this cycle. I find them annoying and have not responded to a single one.

Don't sell it short, the last student sortie in the Tweet was 2009.

UCT 27-02 (the last of a syllabus) HC-130 x 2 (1 guard) LC-130 x 1 (guard) MC-130 x 1 B-52 x 2