Did anyone here read the entire article, linked by the Time blogger? I don't think writing a paper for Air & Space Power Journal qualifies as "complaining to the media." Bloggers pick this stuff up all the time, it's the 21st century.
That aside, I think it's a relevant discussion. I know Dave, he already has air medals and couldn't care less about looking like a Mexican General. Medals are just an example that people can relate to. Anti-U.S. factions use the same rhetoric as some people on this thread when they claim that we're taking a cowardly approach to war by sending in our drones to kill innocent people in Afghanistan, Pakistan, Yemen, wherever. Is combat defined by the effect or the risk? What bigger risks in Afghanistan are there today than engine failure, CFIT, and thunderstorms? How is that different from flying the flagpole back home?