My last Marine Corps squadron's callsign was "Hustler"; i.e. "Hustler 404, cleared for takeoff".
So we're in the lead aircraft on Day 2 of a 3-day, 2-ship X/C from MCAS New River to Edwards AFB to trade aircraft (CH-53E's) with our sister squadron. We're somewhere over Texas, headed to Kirtland to RON, and my pilots are talking to someone (I forget who) to request VFR Flight-Following. The controller can't seem to grasp the request; comes back like 3 times asking us to "say again your callsign?".
Finally, my copilot, who is the squadron OpsO, says over the radio "It's HUSTLER, just like the magazine!"
Dead silence on freq for like 5 seconds... meanwhile, we're laughing our asses off in the back, and the pilot (the squadron CO) is shaking his head and saying "I can't believe you just said that on the radio"... but at least he was chuckling when he said it.
Finally, the controller comes back with our (correct) callsign and squawk, accompanied by plenty of laughter in the background.
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Same X/C, next day:
Departing Kirtland, we had some comm issues (common in the -53E) and Tower tells us we're weak & unreadable. Same copilot flip-flops the Tower freq into the other radio in record time, and says on-freq "Can you hear me now?" just like those annoying Verizon commercials that had just started airing a couple weeks earlier.
Tower comes right back with "Good!", just like the commercial.