Both of these.
Sadly, it would be a real breath of fresh air if senior leadership actually focused on the mission for a change. We have so many distractions (uniform regs, CBTs, PME, advanced education, budget cuts, fund raisers, CFC, MICT, CUI, UEI, etc.) that most days are spent on everything except the mission. I could retire if I had a dollar for every day I asked, "what the fuck are we doing here?" Focus your Group on the mission.
Stop telling everyone they're warriors. Stop telling everyone how they are the most important people in the military. This breeds a sense of entitlement that leads to discipline problems, laziness, and severe attitude issues. We wonder why there are insubordination issues and sexual assault problems in the military. It's because we've given an entire generation of people the impression that they can do whatever they want because they are special warriors. Instead, try to instill a sense of responsibility and respect. Explain to people that they are accountable for their actions and they are replaceable if they aren't willing to move the Group towards completing the mission.