I suppose that's a fair take, even if I don't see it that way. We got some huge wins and moved the needle consistently for three solid years. We continue to get wins occasionally, but two things have changed. The first is that I can't personally dedicate the time to the blog that I was able to commit from '13-'16 (because as you intuit, I went to work) and have therefore grown to rely on others. The second is that I believe the USAF is genuinely trying to turn things around. As opposed to the season of darkness, when I felt Welsh and James needed to be called out on every valid example that came around the bend because they didn't even have the right intent, I'm interested in giving Goldfein and Wilson a bit of space and time to pursue their valid objectives.
There was never a shift away from pursuing the vendetta against shit leadership. In fact, I caught hell for pursuing that vendetta further than many felt was wise or constructive. Likewise, I never shifted to making editorial decisions for the sake of generating clicks. Of course I want people to visit the blog, but it's because I want them to read what I'm writing. I don't get paid by the click and no one edits my work or decides what I will publish. I don't write click-bait headlines and I don't (purposely) bury leads. My writing is too clunky and complex to ever prevail in a click-for-cash environment. Honestly, if I wanted to get rich online, I'd roll with cat videos or a meme generator ... not a military affairs website only interesting to a tiny sliver of the population.
Entering into business to make the site self-sustaining was a tough call, but on balance the right one. The site is still doing good things and the USAF still has to keep it in the cross-check. If it tars my image with some of you guys for the time being, I can live with that.
Edit to add: meant to say that yes, there have been missteps and stories I wish I hadn't written or permitted others to publish. My response above shouldn't be taken as a claim that everything's been done perfectly. The intent has been right, but not always the execution.